USA Today Sees Post-Super Bowl Surge

USA Today's popular Super Bowl ad meter.
USA Today’s popular Super Bowl ad meter.

USA TODAY has shattered its own records in page views and unique browser visitors on desktop and mobile sites, as well as mobile applications.

Driven primarily by Super Bowl coverage and its Ad Meter barometer, an industry-leading tool used to measure public opinion surrounding Super Bowl advertising, USATODAY.com page views topped 65 million on Monday, February 8. This is the highest number of page views in a single day, with the previous record being 59 million on January 11, 2016. The site also saw its highest number of unique browsers, hitting 10 million on desktop, mobile and apps combined. The previous record was 9.1 million on February 2, 2016.

According to USA Today’s Ad Meter, the favorite Super Bowl commercial for viewers was a Hyundai “first date” ad featuring comedian Kevin Hart.

“This is a huge moment for USA TODAY. Our record-breaking numbers reflect the true strength of our USA TODAY NETWORK and the hard work and dedication of our journalists,” said Dave Callaway, editor-in-chief of USA TODAY. “It goes to show that USA TODAY is the go-to spot for content around the biggest news in the country.”

USATODAY.com also saw a surge in video views, reaching roughly 5.4 million plays across desktop and mobile and more than quadrupling last year’s “Monday after Super Bowl” numbers. Video traction was led primarily by the Super Bowl ads. Additionally, USA TODAY NETWORK sites – comprised of USA TODAY and 92 local properties including the Arizona Republic, Detroit Free Press, Des Moines Register, and Cincinnati Enquirer, among others – achieved a record 700,000 video views.

USA Today is a division of Gannett Corp.