Conde Nast Digital Audience Grows 45%

NEW YORK – Magazine publisher Condé Nast said its digital audience grew 45% in the month of January from the previous year.

According to comScore, six Condé Nast brands experienced their highest month of traffic in January: Architectural Digest, BRIDES, Condé Nast Traveler, The New Yorker,SELF, and Vogue.  Additionally, the company’s mobile traffic reached a record 81.3 million unique visitors, representing an 83% increase year-over-year, with Teen Vogue and Condé Nast Traveler recording the largest increases in mobile traffic over the previous year.

Overall, Condé Nast now ranks No. 18 among the Top 100 Properties in comScore, ahead of Hearst, SheKnows Media, ESPN, Pinterest, BuzzFeed, New York Times Digital, Vox Media and Vice Media.

Condé Nast’s digital video also saw blockbuster growth in January, recording 69 million total views for an increase of 150% year-over-year.  Condé Nast digital video ranked No. 1 in the Lifestyle category for the fourth straight month, reaching 77% more video viewers than the closest competitor.

The top five performing Conde Nast videos in January 2016 were:

Actor Ross Marquand’s Celebrity Impressions are Dead-On (Vanity Fair)
Watch Human Statue Cristiano Ronaldo Juggle a Soccer Ball in his Underwear (GQ)
Bradley Cooper & Seth Rogen Audition for the Role of Cher in “Clueless”  (W)
Derek Zoolander Takes Us Inside His Really, Really Ridiculously Good-Looking Apartment (Vogue)
29 Celebrities Give Us Their Best “Gone with the Wind” Impressions (W)

The company’s portfolio of brands include Vogue, Vanity Fair, Glamour, Brides, Self, GQ, GQ Style, The New Yorker, Condé Nast Traveler, Allure, Architectural Digest, Bon Appétit, Epicurious, Wired, W, Golf Digest, Golf World, Teen Vogue, Ars Technica, The Scene and Pitchfork. Condé Nast now reaches a total audience of 123 million consumers in the U.S.