AppCard Raises $20 Million in Funding

AppCard (, an innovative marketing and loyalty platform for small and medium sized retailers, announced that it has raised $20 million in Series B funding. Alexander Rittweger, founder of Loyalty Partner, and PLDT Capital, the investment arm of Philippine Long Distance Telephone Company, led the round. Existing investors: Founders Fund (Peter Thiel), Innovation Endeavors (Eric Schmidt), and Yahoo co-founder Jerry Yang also participated.

AppCard empowers thousands of retailers to market directly to their customers in a personalized way. The technology combines item-level smart data capture with artificial intelligence to automate marketing. After developing and optimizing the product to cater to specific retail verticals, AppCard released its latest version in the second half of last year and generated explosive growth. The new funding is intended to fuel that and further develop the technology.

“I’m convinced that AppCard’s advanced technology will help us build a performance-marketing platform unrivalled in the small and medium-sized business marketplace,” said Alexander Rittweger. “I’m excited to marry my global loyalty experience with this team’s exceptional digital experience.” Rittweger founded PAYBACK, the world’s largest coalition loyalty platform with over 70 million active members in Germany, Italy, India, Mexico and Poland, and sold it to American Express.

“We’re fortunate to be able to add strategic investors with deep loyalty and marketing experience,” said Yair Goldfinger, AppCard co-founder and chief executive. “AppCard continues to deliver on its vision to empower retailers to make data driven marketing decisions based on customers’ buying behaviors.” Previously, Goldfinger was the co-founder of ICQ (an instant messaging pioneer acquired by AOL) and Dotomi (a personalized online-advertising platform acquired by ValueClick).