ELMSFORD, NY — Party City Holdco, which owns the Party City retail chain, has agreed to an extended portfolio partnership with Warner Bros. Consumer Products to develop and market a full range of costumes and costume accessories beginning this Halloween 2016.
With The Wizard of Oz, Harry Potter, Scooby-Doo, The Flintstones, and many more Warner Bros. characters, these new and innovative costumes will be available exclusively at PartyCity.com, Party City and Halloween City retail locations.
Beginning in 2017, Party City will also offer a range of costumes and accessories of DC Comics Super Heroes including Batman, Superman, Wonder Woman, the Justice League and more.
Jim Harrison, CEO of Party City Holdco Inc. said, “We are delighted that we have extended our partnership as we continue our strategic licensing and promotional relationship with Warner Bros. Consumer Products. The evergreen Warner Bros. brands already part of our staple offerings will be supplemented over the years ahead with exciting new properties from the WBCP portfolio. We look forward to bringing to the consumer innovative mix and match programs that allow our consumer to personalize their costume to reflect their personality.”
The company operates 900 retail party supply stores across North America under the names Party City and Halloween City.