NEW YORK — Banana Republic has signed NBA power forward and gold medalist Kevin Love will be the brand’s inaugural style ambassador. The partnership marks the first time Banana Republic has teamed up with a pro basketball player.
Kevin Love is a forward for the Cleveland Cavaliers and is a three time NBA All-Star.
“Kevin embodies the confidence and optimism our customers find inspiring,” said Aimee Lapic, SVP and General Manager of Customer Experience, Banana Republic. “He expresses the best version of himself with everything he does, which makes Kevin a natural brand ambassador for fans and customers alike.”
Banana Republic is a division of Gap Inc. and has 612 stores in the U.S. and 61 in Asia and Europe. The chain reported sales in 2015 were down 10% from the previous year.
As a style ambassador, Love will showcase the versatility and quality of Banana Republic’s men’s collection–fitting as both qualities are reflected in his everyday life. Throughout the year, Love will engage with consumers through surprise and delight moments across multiple channels, so fans should tune in for what’s in store.
“Banana Republic is such a classic brand and I am excited to be chosen as the first athlete ambassador for the brand,” said Love. “Since I am always on the move, it is important that my clothes are not only stylish, but are functional as well. Banana Republic absolutely hits the mark on both.”
To kick off the partnership, Love will be featured in Banana Republic’s Spring campaign, which debuts across all brand channels beginning on March 8, 2016 when the Spring 2016 collection will be available in stores and on BananaRepublic.com.