NEW YORK — Calvin Klein is sponsoring Justin Bieber’s new world tour.
The fashion company is the official, exclusive apparel partner of the North American and European legs of Grammy award-winning, 30-time platinum selling phenom Justin Bieber’s Purpose world tour. The tour kicked off last night at the KeyArena in Seattle.
Mr. Bieber is touring for the first time in four years in support of his international smash new album Purpose – which has yielded three consecutive #1 singles, sold over 7 million copies around the world and reached #1 in over 100 countries.
As part of the arrangement, the Calvin Klein brand will be highlighted in a variety of key segments of each concert, including in video footage of Mr. Bieber from the Spring 2016 Calvin Klein global multimedia advertising campaign and a segment of the musician’s live performance, during which he and his back-up dancers will be wardrobed in apparel from the brand. Calvin Klein will have an added presence at select tour locations via an immersive on-site branded experience, as well as a limited edition zine featuring never-before-seen images of the musician from the brand’s Spring 2016 campaign.
Calvin Klein will also host a sweepstakes via Twitter and Instagram for residents of the Americas and Europe to win VIP tickets to select concert dates as well as an opportunity to meet Justin Bieber.
“I’m thrilled to continue my relationship with my friends at Calvin Klein on the tour,” said Bieber. “Calvin Klein is an iconic brand and it’s been a dream come true to work with them.”
Calvin Klein’s ongoing connection to music began with one of the brand’s earliest and most iconic campaigns which memorably featured Mark “Marky-Mark” Wahlberg alongside model Kate Moss. Over the years, the house has continued its association with music and pop culture, dressing and supporting a range of musicians around the world. The Spring 2016 global advertising campaign furthers and deepens the brand’s connection to music, featuring Mr. Bieber as well as several other recording artists including Kendrick Lamar, FKA twigs, Fetty Wap, Joey Bada$$ and Destiny Frasqueri.
Justin Bieber released his latest album Purpose, on November 13, 2015. Purpose opened at #1 in over 100 countries around the world, and has gone on to sell over 7 million copies globally in just five months. Purpose shattered global streaming records and has yielded three consecutive #1 singles in the US – “What Do You Mean,” “Sorry,” and “Love Yourself.” In late 2015, those three tracks landed at #1, #2 and #3 on the UK singles chart, surpassing a record previously held by The Beatles and making Bieber the artist to ever accomplish such a feat. In February, Justin won his first Grammy: Best Dance Song for the Purpose track “Where Are You Now.” In 2014, Justin was ranked by Twitter as the #1 most tweeted about musical artist of the year. He has released five number-one albums to-date and has starred in two films, Never Say Never (2011) and Believe (2013). In 2011, he was nominated for the Best New Artist Grammy. In 2013, Bieber received a Diamond award from the Recording Industry Association of America (RIAA) to recognize his single “Baby” as the best-selling digital song of all-time with over 9.3 million copies sold. That same year, he was also awarded a Teen Choice Award for “Choice Male Artist” and “Choice Single: Male Artist” for his song “Beauty and a Beat.”