Handshake Raises $14 Million Series B Round

NEW YORK — Handshake, a developer of B2B Commerce technology for manufacturers and distributors, has successfully closed a $14 million Series B financing led by Sozo Ventures, a Silicon Valley-based venture capital firm focused on helping U.S.-based startups expand globally. All of Handshake’s existing investors – Emergence Capital, SoftTech VC, BOLDstart Ventures, MHS Capital, Point Nine, and Primary Venture Partners – also participated in the round.

To date, Handshake has raised $23.5 million since its founding in 2010.

“Handshake is doing for B2B Commerce what Shopify and Square did for retail. Our mobile app for sales reps and B2B eCommerce solutions help manufacturers and distributors grow their business by making it easy for their customers to order the right products in-person and online,” said Glen Coates, CEO and co-founder of Handshake. “The on-demand economy and the push towards best-in-class mobile apps for business has raised the stakes for manufacturers and distributors. We give them a competitive edge by equipping them with an ordering experience that delights their customers and leads to higher order volume.”

Handshake will use the funding to further accelerate the development of its B2B Commerce platform, which is able to handle the complexity of B2B while delivering a modern, simple and intuitive user experience on par with the most popular eCommerce sites. In addition, Handshake will broaden its omni-channel offering into mobile commerce, providing B2B buyers with shelf-side ordering from a tablet or smartphone, and expand its international business operations to capitalize on the rapidly growing, $6.1 billion global B2B Commerce market.

Most suppliers still rely on overly complex legacy systems and inefficient manual methods such as faxes, phone calls, and emails to write, submit, and process orders. With Handshake’s B2B Commerce platform, sales reps and their customers can easily place orders on any device, allowing them to place orders anywhere, anytime. Handshake’s mobile sales app provides sales reps with the product and customer information they need to write over 1.2 million orders valued at $2.5 billion, annually.

The company’s B2B eCommerce Portal, Handshake Direct, has demonstrated the value of deploying a solution for convenient, self-service ordering by customers. In the first nine months after its launch in 2015, Handshake Direct customers generated 250 percent more orders than other Handshake customers, and over 33,000 individual buyers placed an order.

“Handshake is one of our more valuable partners and an increasingly integral part of our sales process. Sales reps work more efficiently and with real-time information at their fingertips, they are building deeper partnerships with our dealers that expand our business,” said Paul McCabe, CEO of Roland Canada. “Deploying Handshake Direct will keep Roland top-of-mind with all of our dealers year-round and we can provide even better service to our smaller and mid-sized B2B customers through the self-service portal.”