NEW YORK — The New York International Automobile Show kicks off next week and the show has unveild a new logo and brand strategy, marking the most dramatic change in its visual identity since 2000 when the existing logo was re-designed to mark the new millennium. The iconic 116-year-old New York City event runs from March 25 to April 3 at the Jacob Javits Convention Center in Manhattan.
More than four floors of displays from the world’s automakers will feature the newest vehicles and latest futuristic concept cars. Nearly 1,000 cars and trucks will be on display at North America’s first and largest-attended auto show dating back to 1900.
“This is a very important, exciting time for the New York Auto Show. The Show is an integral part of the fabric of the City, and we are thrilled to unveil our new logo and brand strategy as the Show moves into a new era of automotive design and technical innovation,” said Mark Schienberg, president of the Greater New York Automobile Dealers Association which owns and operates the Show.
The launch of the newly designed logo and new brand identity was developed in collaboration with Sterling Brands, a New York City-based brand consultancy known for working with organizations to help them grow through brand-driven creativity. Sterling Brands current and past clients include NIKE, ESPN, MTV, Unilever, Xbox360, Hasbro and Red Bull.
“Building on the New York Auto Show’s great reputation in and around the auto industry, Sterling Brands was tasked with expanding upon the familiarity of the NYIAS’s existing identity. By updating the ellipse, maintaining the upward motion of the logo and introducing a more modern typography, we infused a new sense of innovation and precision to the identity,” said Simon Lince, chief creative officer, Sterling Brands.
“This new logo is inspired by aerodynamics, streamlined design and advanced technology. It better represents the very dynamic auto industry while also reflecting the excitement we all feel about the show,” said Lince.
“Our new logo better communicates what the New York Auto Show stands for today and speaks to who we are as a Show. For over a century, we have focused on showcasing automobiles to the public and press and that mission remains the same. This new logo reflects our commitment to building greater awareness for the automobile industry and the incredible design, and technical innovations taking place within it,” said NYIAS chairman John LaSorsa.
“The New York Auto Show is one of the most important trade events producing over $300 million in economic development to New York City. It is also an incredible consumer event that embodies the passion, courage, ingenuity and tenacity that are the fundamental components of the automobile industry,” he continued.
Important 2016 Show Dates:
Press Preview, March 23 & 24 (credentials required)
Public Sneak Preview, March 25
Public Show Dates, March 25 – April 3
Admission for the general public is $16 for adults, $7 for kids 12 and under (2 and under free) and $14 as part of a group of 20 or more.