Uber and Lyft may no longer dominate NYC and your smartphone with the new Curb app debuting in April.
Curb is a new taxi-hailing app that will be the first to introduce advance booking for traditional, licensed taxi rides in New York. Using Curb to book a cab will be as simple as: opening the app, setting the pick-up location, and selecting to hail a cab for now or reserve one for later that day, tomorrow or beyond – all with no surge pricing.
“The yellow cab, an iconic symbol of New York, is leading the way,” said Amos Tamam, senior vice president, Global Taxi Systems for Verifone. “Advance booking is the first of many new functions and technologies we’re launching with the Curb app, improving service to the public, and attracting passengers to the benefits of traditional, licensed taxis.”
Curb currently operates in more than 60 U.S. cities, and is being introduced in New York through an invitation-only pilot. Pilot users will be the first to experience the app’s features in New York City and will receive ride discounts for their participation. Verifone will be rolling out Curb in all five boroughs in the weeks ahead and full product launch is currently expected to follow in April.
“Verifone’s rollout of Curb in New York City is a major step forward in leveling the playing field between taxis and Uber by expanding yellow and green service for all New Yorkers in all boroughs, and ensuring consumers never get ‘surge priced.’ This is a win-win for passengers and the taxicab industry,” said Matthew W. Daus, Esq., former NYC Taxi & Limousine Commissioner/Chair.
“Whether it’s an early morning flight or a late afternoon appointment, advance booking with Curb means New Yorkers will be assured that a taxi will be waiting for them when needed and no longer have to cross their fingers hoping they won’t get surge pricing,” said Tamam.
New York is the largest Curb market introduction since Verifone acquired the company in late 2015. By integrating with Verifone’s in-taxi platform, Curb can connect to more than 300 taxi companies and 60,000 cabs nationwide. Consumers across the U.S. have already downloaded Curb more than 4 million times.
Curb joins Way2ride, Verifone’s first ride-hail app for taxis, which launched in New York City in September 2015. To date, Way2ride has been downloaded more than 300,000 times and riders are on pace to hail and pay for more than 3 million taxis this year. Verifone powers more than 120,000 cabs in more than 160 cities across the globe with secure payments, cloud-based dispatch systems and fleet management tools, mobile apps, and digital media.