New York-based Rent the Runway is known for renting designer dresses and accessories for parties and events. Now the company is launching Unlimited, the first subscription to fashion that gives women access to an endless closet of designer clothes and accessories for a flat monthly fee of $139 per month.
Unlimited caters to women’s everyday wardrobes, offering tops, skirts, dresses, blazers, outerwear, handbags, jewelry, and more, all on constant rotation. Unlimited members can select pieces from over 350 designers including Derek Lam, Giambattista Valli,Jason Wu, Marni, Tory Burch and Theory, with additional designers being added to the service on a regular basis.
“With Unlimited, we are putting the closet in the cloud and allowing women to experience and cycle through thousands of designer looks for their everyday work and weekend wear,” said Rent the Runway CEO Jennifer Hyman. “Your closet no longer has to be a graveyard for questionable purchases and bad trends. Unlimited provides the variety and quality that the modern woman’s wardrobe requires, allowing her to have fun with fashion without the commitment of purchase.”
How Unlimited Works
Select three items from Rent the Runway’s inventory and keep them for as long as you want, or swap any or all of them out for new selections. There’s no limit to the number of times you can swap. The subscription costs $139 per month and shipping, dry cleaning, and insurance are included.
Members can return Unlimited items via mail or in Rent the Runway’s store locations. They can also arrange to pick up their Unlimited orders in the stores. Rent the Runway stores are located in New York City, Washington, D.C., Chicago and Las Vegas.