Rent the Runway Expands to Unlimited Clothing

New York-based Rent the Runway is known for renting designer dresses and accessories for parties and events. Now the company is launching Unlimited, the first subscription to fashion that gives women access to an endless closet of designer clothes and accessories for a flat monthly fee of $139 per month.

Unlimited caters to women’s everyday wardrobes, offering tops, skirts, dresses, blazers, outerwear, handbags, jewelry, and more, all on constant rotation. Unlimited members can select pieces from over 350 designers including Derek Lam, Giambattista Valli,Jason Wu, Marni, Tory Burch and Theory, with additional designers being added to the service on a regular basis.

347068LOGOWith Unlimited, we are putting the closet in the cloud and allowing women to experience and cycle through thousands of designer looks for their everyday work and weekend wear,” said Rent the Runway CEO Jennifer Hyman. “Your closet no longer has to be a graveyard for questionable purchases and bad trends. Unlimited provides the variety and quality that the modern woman’s wardrobe requires, allowing her to have fun with fashion without the commitment of purchase.”

How Unlimited Works

Select three items from Rent the Runway’s inventory and keep them for as long as you want, or swap any or all of them out for new selections. There’s no limit to the number of times you can swap. The subscription costs $139 per month and shipping, dry cleaning, and insurance are included.

Members can return Unlimited items via mail or in Rent the Runway’s store locations. They can also arrange to pick up their Unlimited orders in the stores. Rent the Runway stores are located in New York City, Washington, D.C., Chicago and Las Vegas.

If a member loves an item they rented on Unlimited and wants to make it a permanent part of their wardrobe, she has the option to buy the item at a discounted price.

The New and Improved Rent the Runway App 

New updates to Rent the Runway’s app put Unlimited front and center, allowing members to mix, match and manage their wardrobe on-the-go. New functionalities include:

  • Unlimited members who access the app can view a personalized home screen that displays the items they are currently renting through their Unlimited subscription.
  • If members have returned an item and need to pick out another one, there will be a blank space with a call-to-action to add a new item.
  • Members can search for new items by style, color, body type, or curated assortments (e.g. Office Edit, Weekend Edit, Night Out).
  • Members can click into an item and land on the product page, which includes customer reviews.
  • Because there is no added cost beyond the monthly membership fee, members can confirm their next shipment for free.
  • Members can purchase any item they are currently renting through their Unlimited subscription at a discounted retail price.

To learn more about the service, visit https://www.renttherunway.com/unlimited or download the App for iPhone.

Founded in 2009, Rent the Runway has raised over $126 million in venture capital and has more than 5 million members across the U.S. The company has 375 employees.