Mercedes March Sales Down 3 Percent

NY58315LOGOATLANTA — Mercedes-Benz USA (MBUSA) reported March sales of 28,164, which closes the first-quarter at 75,769, down 3% from last year. Smart contributed 479 units, and Vans reported a best-ever March with 3,072, up 29.1% from the same time last year. MBUSA total sales were 31,715 for March.

“We had a strong first-quarter, laying the foundation for a minimum of nine new model launches in the months ahead,” said Dietmar Exler, president and CEO of MBUSA. “We are expecting yet another record year on the strength of our product portfolio.”

Mercedes-Benz volume leaders in March included the C-Class, GLC and GLE model lines. The C-Class took the lead at 6,658, followed by the new GLC sales of 4,871. The new GLE rounded out the top three with 4,730 units sold.

Mercedes-AMG high-performance models sold 1,857 units in March, up 60.2% from last year (1,159), while the brand’s BlueTEC diesel lineup finished the month at 310.

Separately, Mercedes-Benz Certified Pre-Owned (MBCPO) models recorded sales of 9,380, up 2.4% from the 9,163 units sold the same month last year. On a year-to-date basis, MBCPO sold 29,303 vehicles, an increase of 3%.

Mercedes-Benz USA (MBUSA), headquartered in Atlanta, is responsible for the distribution, marketing and customer service for all Mercedes-Benz products in the United States.  MBUSA offers drivers the most diverse lineup in the luxury segment with 15 model lines ranging from the sporty CLA-Class four-door coupe to the flagship S-Class and the Mercedes-AMG GT S.

MERCEDES-BENZ USA
Sales — March 2016

Mercedes-Benz
Passenger Vehicles

Mar-16

Mar-15

Monthly %

YTD 2016

YTD 2015

Yearly %

B-CLASS

66

145

-54.5%

161

494

-67.4%

CLA

2,242

3,129

-28.3%

6,884

8,226

-16.3%

C-CLASS

6,658

7,635

-12.8%

17,839

20,943

-14.8%

E-CLASS/CLS

4,095

5,036

-18.7%

9,585

12,530

-23.5%

S-CLASS

1,332

2,098

-36.5%

4,167

5,096

-18.2%

SLK

314

343

-8.5%

850

817

4.0%

SL

304

403

-24.6%

887

1,044

-15.0%

AMG GT

140

360

*SLS AMG

8

1

16

GLA

2,205

1,918

15.0%

6,843

5,669

20.7%

GLC/GLK

4,871

2,478

96.6%

10,998

5,657

94.4%

GLE/M-CLASS

4,730

4,023

17.6%

12,341

10,483

17.7%

GL

858

2,365

-63.7%

3,880

6,335

-38.8%

G-CLASS 

349

340

2.6%

973

846

15.0%

TOTAL

28,164

29,921

-5.9%

75,769

78,156

-3.1%

Vans1

3,072

2,379

29.1%

7,240

5,559

30.2%

smart

479

583

-17.8%

1,300

1,533

-15.2%

MBUSA
Combined Total

Mar-16

Mar-15

Monthly %

YTD 2016

YTD 2015

Yearly %

GRAND TOTAL

31,715

32,883

-3.6%

84,309

85,248

-1.1%


1Mercedes-Benz, Freightliner Sprinter and Metris Vans are sold and marketed in the U.S. by Mercedes-Benz USA and Daimler Vans USA, respectively.

*out of production