NEW YORK — TBWA\Chiat\Day New York CEO Rob Schwartz announced the agency has hired Nancy Reyes as Managing Director. The appointment comes on the heels of rapid expansion for the New York office, which won eight pitches in the last year including Go Daddy, Canadian retailer Sport Chek, and various projects from Merck.
Nancy, who was most recently Vice President of Marketing Creative for Verizon, is an industry veteran with nearly 20 years combined agency and client-side experience. She joins TBWA’s New York headquarters to be the day-to-day operational lead for the agency, as well as the principal liaison across all roster clients, which include GoDaddy, Travelers Insurance, H&M, Thomson Reuters and McDonald’s, among others. Nancy will have a seat on the agency executive team and will report directly to Schwartz. She begins her new role on May 9.
“Nancy is a rare combination of leadership, creative taste and great business acumen,” said Schwartz. “She has worked across categories on blue-chip brands earning Effies and Cannes Lions along the way. And she can easily put herself in any client’s shoes because she’s worked client side, too. I’m thrilled that she is joining us to help guide the agency forward.”
As VP of Marketing Creative for Verizon, Nancy was responsible for 360-degree creative product for the wireless business, which included advertising, retail and social marketing under the “Better Matters” brand platform.
Prior to joining Verizon, Nancy was Managing Director of Goodby, Silverstein & Partners’ New York office. Under her leadership, the agency produced one of the year’s best and most awarded campaigns for client Comcast, and also earned a spot on Creativity’s “Standouts” list.
A graduate of Harvard University, Nancy began her career in New York City at Ogilvy & Mather and D’Arcy Masius Benton & Bowles working on IBM, and Procter & Gamble brands including Folgers, Pampers and Crest.