NEW YORK – Aided by Golden State Warriors’ record season and Kobe Bryant of the LA Lakers retirement, NBA fans turned out in droves to see games in person.
The NBA broke its all-time regular-season attendance record for the second consecutive season with 21,972,129 fans attending games during the 2015-16 regular season, eclipsing last year’s record of 21,926,548. The league also set records for viewership, social media, digital engagement and retail.
Additionally, the NBA established regular-season attendance records for average attendance (17,864), sellouts (723) and average arena capacity (94 percent), surpassing the previous highs set last year. This year marks the 12th straight season that the league has been at 90 percent or more capacity.
The NBA also announced it has approved the sale of jersey sponsorships, beginning with the 2017-18 season, as part of a three-year pilot program. The sponsorship patch will appear on the front left of the game jerseys opposite the Nike logo. Patches will measure approximately 2.5 inches by 2.5 inches and be adjusted to fit the dimensions of each sponsor’s logo.
The NBA’s 30 teams will be responsible for selling their own jersey sponsorships.
“Jersey sponsorships provide deeper engagement with partners looking to build a unique association with our teams and the additional investment will help grow the game in exciting new ways,” said NBA Commissioner Adam Silver. “We’re always thinking about innovative ways the NBA can remain competitive in a global marketplace, and we are excited to see the results of this three-year trial.”
The sponsor patch will not appear on the retail versions of the player jerseys but teams will have the option to sell the jerseys with sponsor patches in their own retail outlets.