NEW YORK — TurnStyle, an underground marketplace inside the Columbus Circle 59th Street subway station, is now open to the public, transforming a major concourse that had been closed since 2009 into a lively shopping and dining destination. Financing for the project with over $12 million was provided by Goldman Sachs, through its Urban Investment Group.
The 30,000 square foot, $14.5 million project is located within a completely renovated 325-foot-long passageway leading from 57th Street and Eighth Avenue to the A, B, C, D and No. 1 train platforms at 59th Street, Columbus Circle. TurnStyle features 39 retail and food vendors including 12 boutique shoppes, 20 gourmet eateries, and a series of pop-up vendor kiosks offering everything from hats to flowers, dumplings to doughnuts, cell phone cases to sunglasses, and much more in between. You don’t need to enter the subway system to get to TurnStyle.
“We bring choice, convenience and modern, clean design to the 90,000 daily commuters who use this Midtown hub,” explained Susan Fine, TurnStyle’s developer and principal of OasesRE. “TurnStyle is leading the movement to make urban public space more dynamic and engaging. Our vision was to reimagine the subway experience by bringing Main Street underground, and make TurnStyle a destination in its own right and become a new part of the fabric of this neighborhood.”
TurnStyle vendors include three organic restaurants, gift and novelty shops, grab n’ go food options, and even an internet startup experimenting with brick and mortar. The stores include:
- Grab n’ Go: Blossom du Jour, By Suzette, Doughnuttery, Dylan’s Candy Bar, Fika Espresso, Georgia’s Bakery, Pressed Juicery, Starbucks, The Nut Box, Gastronomie
- Shop: Flower Girl, Dog &Co, Arth Hats, Kit’s Underground Wine & Spirits, Lush, Papyrus, Specs New York, Spectre & Co., Studio Manhattan, Cellairis, Project No. 8, The New Stand, Bombas, Marc Tetro, R. Nichols, Elma Blint, SDV Designs
- Sample and Dine: The Pizza, Bosie Tea Parlor, Ellary’s Greens, Casa Toscana, Bolivian Llama Party, MeltKraft, Semsom Eatery, 2 Beans, and Yong Kang Street
Sixteen interactive digital screens provided by OUTFRONT Media Inc. will feature curated information from TurnStyle’s vendors. Live performances will also entertain shoppers and diners each day. TurnStyle’s hours of operation are 8 a.m. to 8 p.m. daily.
“The transformation of this corridor into a vibrant dining and retail destination is just another way the MTA is looking at each and every aspect of our operation to deliver better service for our customers,” New York City Transit President Veronique “Ronnie” Hakim said. “Last year, more than 23 million people used this station. It is heavy traffic for the lucky businesses opening up shop here today and it is great for our customers because we can reinvest this corridor’s rental revenues right back into our system.”
TurnStyle breaks ground as the MTA’s first commercial development funded completely by the private sector without any public subsidy. Ms. Fine and the Goldman Sachs Urban Investment Group led the financing team for the project, which establishes a new model for retail development for the nation’s largest transit system. Goldman Sachs made an $8.7 million construction loan and a $3.6 million equity investment in the TurnStyle project.