NEW YORK — NBC’s “Saturday Night Live” announced it will reduce the amount of commercials on its live comedy show next season by 30%. It will do this by eliminating two national commercial breaks per show.
“As the decades have gone by, commercial time has grown,” said Lorne Michaels, creator and executive producer. “Saturday Night Live. This will give time back to the show and make it easier to watch the show live.”
Saturday Night Live has been broadcast live on Saturdays at 30 Rockefeller Plaza in NYC for the past 41 years.
“Since 1975, ‘SNL’ has shaped and driven conversation. We are excited to try something new and unique that will shape and drive advertiser content too,” said Linda Yaccarino, Chairman, Advertising Sales and Client Partnerships, NBCUniversal. “By partnering together, advertisers can capture an audience that only ‘SNL’ can deliver.”
As part of this change, viewers will see more program content with an addition of original sponsored content from advertisers that partner with the show.