Cirque Theatrical, L.L.C. has leased retail space at 20 Times Square, also known as 701 Seventh Avenue.
The lease — on a prime property in Times Square — is for a new venture between Cirque du Soleil and National Football League (NFL) Properties.
Winthrop Realty Trust, which owns the building says the lease includes part of the ground floor fronting Seventh Avenue, the entire 2nd, 3rd and 4th floors as well as part of the superstructure sign that is 18,000 square feet. The building is on the Northeast corner of West 47th Street and Seventh Avenue. Over 350,000 pedestrians walk by the building everyday.
The property is also at the base of a Marriott Edition Hotel that is under construction and should be completed in 2017.