NEW YORK — Advertising agency Ogilvy and Mather has named Colin Drummond as Head of Planning New York to oversee brand strategy and continue to build upon the strong foundation of the agency’s strategy department. He will report to Colin Mitchell, Worldwide Head of Planning.
“Colin Drummond is one of the most respected names in the Planning world. He has led strategy on many definitive brand campaigns over the last decade and has also trained a cadre of planners who now populate some of the best agency departments in the world,” said Mitchell. “We’re delighted to have him back where he belongs.”
Most recently, Drummond was Partner and Chief Strategy Officer of Deutsch LA, overseeing the agency’s LA planning and strategy group and working with clients including Taco Bell, Pizza Hut, Volkswagen, Target and Dr Pepper Snapple Group.
This is Drummond’s second stint at Ogilvy & Mather. Previously, he served as Chief Strategy Officer of Ogilvy & Mather in Los Angeles, leading strategic planning and positioning on American Express, Cisco, Beringer and ARCO, among others. Drummond has also held top strategy positions at Crispin Porter + Bogusky, Mullen and AKQA. His work has been recognized by Cannes Lions, Effies, One Club and CLIOs.
Drummond said: “Ogilvy & Mather has an unmatched reputation for managing big and important brands. What’s exciting is the variety of opportunities its tremendous scale allows. I missed the culture and am really pleased to be a part of it again.”
Drummond is a graduate of the University of Toronto where he earned his Bachelor of Arts in Drama and Anthropology.