NEW YORK — Condé Nast has acquired Backchannel, a tech business brand from social publishing platform Medium. Backchannel will be the third brand, alongside WIRED and Ars Technica, in the newly formed Wired Media Group. Founder Steven Levy will return to Condé Nast as part of the acquisition, along with executive editor Sandra Upson. Acclaimed tech business journalist Jessi Hempel will also transition to Backchannel from WIRED.
“Backchannel is one of the most highly-respected tech business brands and seamlessly complements WIRED and Ars Technica to create the premier group of leading editorial brands covering the technology sector,” said Fred Santarpia, chief digital officer of Condé Nast. “Backchannel’s unique and highly-engaged audience of tech enthusiasts also creates new opportunities for our advertisers.”
Founded by Levy and Medium in 2014, Backchannel is a Silicon Valley-focused business and tech publication that dives deep into the culture and stories of the tech industry through in-depth and unique reporting, and provides a distinctive and authoritative point of view. Backchannel will continue its presence on the Medium platform.
“Condé Nast is already home to two of the leading technology publications in the industry,” said Kim Kelleher, publisher and chief revenue officer of the Wired Media Group. “Backchannel’s trusted insight into the inner workings of Silicon Valley, coupled with WIRED and Ars Technica’s signature editorial voices and storytelling expertise, will truly make Condé Nast the authority within the tech space for audiences and advertising partners alike.”