The heart of New York City will become a testing ground for cereal innovation and experimentation. On Monday, July 4, Kellogg’s is opening the doors to Kellogg’s NYC, its first-ever permanent café, located at 1600 Broadway (between W 48th and 49th Street). The café will serve dishes featuring Kellogg’s cereals combined with unique ingredients, all served with a side of fun. Kellogg’s NYC will be a destination that reminds guests of home and drives new curiosity around the cereal bowl.
Kellogg’s has partnered with some of the most exciting names in food – including Anthony Rudolf and Sandra Di Capua of Journee and formerly of Thomas Keller Restaurant Group and Eleven Madison Park respectively.
Award-winning chef Christina Tosi was also brought on board to develop some of the café’s delicious, menu items, proving that a few innovative ingredients, such as lime zest, marshmallows and blueberry jam, can go a long way when it comes to brightening a bowl of cereal.
“Kellogg’s NYC will remind families how fun and delicious cereal is, especially when elevated with creative ingredients,” said Rudolf. “We’ll give guests a chance to experience cereal, something they’ve been connected to their entire lives, in a completely new way.”
“I’ve been a cereal lover since I was a kid,” said Tosi. “I believe in the excitement a bowl of cereal can bring any time of the day and I’m so excited to bring back a household staple in a fun, creative way!”
Tosi’s latest recipe creations are a true reflection of her impeccable palette and ability to refine the most comforting and familiar foods. In addition to the select items created by Tosi, the all-day menu includes breakfast items, evening snacks and even delectable ice cream treats:
Milk Based Creations
- Pistachio Lemon – Kellogg’s Special K Original, Kellogg’s Frosted Flakes, pistachios, lemon zest, thyme
- Berry Me in Green Tea – Kellogg’s Rice Krispies, fresh strawberries, green tea powder
- The Chai Line – Kellogg’s Crispix, fresh peaches, chai tea powder
Ice Cream Based Creations
- Life in Color – Kellogg’s Froot Loops, lime zest, marshmallows, passion fruit jam
- Honey Buzz – Kellogg’s Honey Smacks, honey, toasted pecan, banana chips
- You’re Cracklin’ Me Up– Kellogg’s Cracklin Oat Bran, dried cranberries, white chocolate, toasted coconut
Guests also have the option to creatively customize their dishes by incorporating dozens of toppings and can also enjoy an assortment of juices and coffee from artisanal purveyors. With a fun new approach to service, customers won’t know what delicious treat might pop out of the cabinet door.
The café will have dine in or carry out options and there are plans to launch a delivery service later in the year. Menu items range from $6 to $8, and will also rotate every three months. In addition to cereal, the café will also have fresh juices, milks and locally-roasted coffee available.