NEW YORK — iHeartMedia has reached an agreement with National Public Radio (NPR) that will allow its Member stations to make their live News Talk programming available via iHeartRadio, iHeartMedia’s free all-in-one digital music and live streaming radio service.
Through this agreement, more than 260 NPR Member stations will have the opportunity to stream their live programming on iHeartRadio, which is available across more than 80 unique device platforms including in-home entertainment, wearables, gaming consoles, enhanced auto dashboards and more. iHeartRadio has over a billion app downloads, more than 85 million registered users and its network reaches more than 85 million social followers offering these public radio stations the ability to reach millions of new listeners nationwide.
In support of the public radio mission, all stations that join iHeartRadio will also have access to fifty percent of their individual iHeartRadio landing page’s digital banner inventory to encourage listeners to donate and directly support the station’s public programming.
“The addition of NPR’s Member stations helps to create even more signature audio content for iHeartRadio listeners,” said Darren Davis, President of iHeartRadio & iHeartMedia Networks. “By joining forces, it is the perfect way for public radio stations to reach listeners on new platforms and to provide iHeartRadio users with additional high-quality News Talk programming wherever they are.”
“As part of our commitment to meeting audiences wherever they may be, this agreement provides another option for audiences to find public radio on their preferred listening platforms,” said Stephanie Miller, Managing Director of NPR Digital Services.
“iHeartRadio has been a valuable partner in helping us deliver and promote the content audiences most want, from The Current’s Prince music marathon, to our kids’ stream Rock the Cradle to Garrison Keillor’s final broadcast as host of A Prairie Home Companion,” said Diana Flotten, Director, Digital Partnerships and Business Development at American Public Media.
iHeartMedia serves over 150 markets through 858 owned radio stations, and the company’s radio stations and content can be heard on AM/FM, HD digital radio, satellite radio, on the Internet at iHeartRadio.com and on the company’s radio station websites, on the iHeartRadio mobile app, in enhanced auto dashes, on tablets and smartphones, and on gaming consoles.