Lowe’s, one of the nation’s largest home improvement chains, is branching out into TV shows. If Amazon and Netflix can do it, why not Lowe’s?
Do-it-yourself and home expert Monica Mangin will star in the new Lowe’s series The Weekender premiering Thursday on the Lowe’s TV app, which is now available on Apple TV.
Monica is a mother of four kids and author behind the popular DIY and design blog East Coast Creative. She is known for her ability to create Pinterest-worthy spaces on affordable budgets. Monica approaches every space with fearless creativity and is relentless in her effort to help others DIY their house into a home that fits their individual style.
The 10 episode original series will follow Monica as she helps homeowners tackle five DIY projects in one weekend to turn lackluster spaces into inspired, functional rooms that leave homeowners brimming with pride.
“The Weekender will inspire and help DIYers feel confident, get creative and take a step in their home improvement journey, making their home a place they truly enjoy and are proud to showcase,” said Marci Grebstein, Lowe’s Chief Marketing Officer. “This series marks Lowe’s first episodic venture onto streaming devices where consumers are looking to be entertained and educated about home improvement, while allowing our brand to engage on their terms.”
In the premiere episode, Monica helps a young family living in the heart of Manhattan tackle their tired and unused concrete patio. Monica shows the homeowners how quick and easy home décor ideas like a cinderblock planter and DIY lattice fence help transform the space into a family-friendly oasis.
“Homeowners often list time and money as the reason why they don’t start a home renovation project,” said Monica. “I come alongside them with simple, affordable DIY projects to transform their houses into homes they love.”
The Weekender series will be released on Amazon Fire TV and on the Roku platforms this August. It will also be available on the Lowe’s YouTube channel.