The Hershey Company announced plans for a new, expanded location of its flagship Hershey’s Chocolate World store in New York City. Opening at 20 Times Square in late 2017, the new store will give visitors more ways to experience the many wonders of chocolate and enjoy their favorite Hershey brands.
“We are thrilled to expand our Hershey’s Chocolate Worldpresence in New York with a new, larger flagship store in the heart of Times Square, which is truly the crossroads of the world,” said Suzanne Jones, Vice President, The Hershey Experience. “Our vision is to create a destination where people of all ages can interact with our iconic brands and immerse themselves in all things chocolate.”
The new store at 20 Times Square will be three times larger than the current Hershey’s Chocolate World location in New York, with entrances located on both West 47th Street and 7th Avenue. The larger footprint, state of the art digital billboard and prime location give Hershey new opportunities to bring its brands and campaigns to life for visitors. Hershey and its Global Design team will work with The Witkoff Group, a leading global real estate development and investment firm, and FRCH Worldwide, a strategic design and architectural firm, on the development of the space. Construction will begin in early 2017.
The new location builds on the success of the Hershey’s Chocolate World store currently located at Broadway and West 48th Street in New York, which has delighted visitors since it opened in 2002. The current location will remain open during construction of the new store.
The New York location is one of eight Hershey’s Chocolate World retail stores, which extend the magic of the original Hershey’s Chocolate World Attraction in Hershey, Pa. to people worldwide. Other retail locations include Chicago, Las Vegas, Niagara Falls, Dubai, Singapore and Shanghai. Since 1973, Hershey’s Chocolate Worldlocations around the world have seen more than 150 million visitors.