The additional capital comes 14 months after Zeta raised $120 million from a consortium led by FS Investments/Blackstone’s GSO Capital Partners LP. The new financing will fuel the integration of Impact into Zeta’s Gartner Magic-Quadrant-rated platform, grow its market penetration in the US, UK and International markets and accelerate the company’s strategic acquisition strategy.
“When David and I started this company in 2007, we began with a big idea,” said John Sculley, Zeta’s Co-Founder and former CEO of Apple Computer and Pepsi Cola. “I’m proud of what we’ve accomplished so far and incredibly optimistic about what’s to come. It’s amazing to see how David and his team have taken Zeta to the next level by focusing on solving problems for the company’s blue-chip client base.”
Over the past three years, Zeta has invested heavily into extending and enhancing its SaaS-based marketing platform through organic initiatives and strategic acquisitions such as the purchase of the CRM division of eBay Enterprise, the marketing automation platform pioneer, ClickSquared, and the Actions division of Adchemy Inc., along with its patented machine learning platform. Today, Zeta has more than 1,300 employees operating in 25 offices across four continents.