Zeta Interactive Secures $45 Million Funding

NEW YORK — Zeta Interactive, a data-driven marketing technology company founded by former Apple CEO John Sculley, has secured $45 million in new funding from business development companies managed by FS Investments and sub-advised by GSO Capital Partners LP (the global credit investment platform of Blackstone), Cerberus PNC Senior Loan Fund, L.P. and PNC Bank. This capital round follows on the heels of the closing of Zeta’s recently announced acquisition of Acxiom Corp’s email services unit, Acxiom Impact, which expanded the company’s existing Fortune 500 customer base and grew its percentage of long-term subscription revenue.

“Deepening our relationship with FS Investments, Blackstone and GSO, as well as adding affiliates of Cerberus and PNC to our financing sources strengthens our balance sheet as we continue to invest in our company’s growth,” said David A. Steinberg, Zeta Interactive’s CEO and Co-Founder. “As Zeta drives towards realizing our vision of solving CMOs’ biggest challenges by making data actionable at every step of the customer journey, the acquisition of Acxiom Impact gets us there faster.”

The additional capital comes 14 months after Zeta raised $120 million from a consortium led by FS Investments/Blackstone’s GSO Capital Partners LP. The new financing will fuel the integration of Impact into Zeta’s Gartner Magic-Quadrant-rated platform, grow its market penetration in the US, UK and International markets and accelerate the company’s strategic acquisition strategy.

“When David and I started this company in 2007, we began with a big idea,” said John Sculley, Zeta’s Co-Founder and former CEO of Apple Computer and Pepsi Cola. “I’m proud of what we’ve accomplished so far and incredibly optimistic about what’s to come. It’s amazing to see how David and his team have taken Zeta to the next level by focusing on solving problems for the company’s blue-chip client base.”

Over the past three years, Zeta has invested heavily into extending and enhancing its SaaS-based marketing platform through organic initiatives and strategic acquisitions such as the purchase of the CRM division of eBay Enterprise, the marketing automation platform pioneer, ClickSquared, and the Actions division of Adchemy Inc., along with its patented machine learning platform. Today, Zeta has more than 1,300 employees operating in 25 offices across four continents.