IMG Launching Two Retail Pop-Up Stores During Fashion Week

NEW YORK — IMG, the producer of New York Fashion Week, plans to introduce two new retail pop-ups during Fashion Week — a first for the company. The Shop @ New York Fashion Week: The Shows and F.Y.I. @ MADE New York will feature designer collections, bespoke artwork and exclusive partner merchandise.

“In our ongoing conversations with the fashion industry, we realized there’s a need for easily-accessible, multipurpose spaces that help our designers and partners connect directly with consumers,” said Catherine Bennett, SVP and Managing Director, IMG Fashion Events and Properties. “The Shop and F.Y.I. are purpose built with that need in mind. For designers, it’s a unique approach to retail that will help drive awareness and sales during this key moment on the calendar. For our brand partners, it’s an authentic touch-point that connects them directly with style savvy customers. And for consumers, it’s a chance to experience fashion as an insider; discovering new brands and getting re-acquainted with their favorites.”

The Shop @ NYFW: The Shows — Located at 875 Washington Street in the Meatpacking District, The Shop will be open Thursday, September 8 through Sunday, September 11. The Shop will sell unique designer jewelry, accessories, and apparel as well as products from NYFW partners including Maybelline New York and Intel. The Shop will also feature bespoke art created by Bradley Theodore and Nick Thomm. Collections available at The Shop include: ALISON LOU, A PEACE TREATY, ERTH x NICOLE TRUNFIO, FALLON, GEMFIELDSxMUSE, JORDAN ASKILL, LELE SADOUGHI, LIZZIE FORTUNATO, MONOGRAM, SATYA TWENA, SCOSHA, and YLIANA YEPEZ.

F.Y.I. @ MADE New York — Located at 449 West 14th Street, F.Y.I. will be open Monday, September 12 through Wednesday, September 14. F.Y.I. will sell straight-off-the-runway items; highlight merchandise by friends of MADE; and feature a mix of art, video and product from designers showing on the MADE New York footprint. The following brands will be featured at F.Y.I.: 69, ANDRE JAIPEI LI, BARRAGÁN, CHROMAT, ETIENNE DEROEUX, GHE20G0TH1K, KREWE DU OPTIC, KNOW WAVE, LUAR, MAISON THE FAUX, MISBHV, NYLON, PATRICIA FIELD, PYER MOSS, THE BLONDS, THE SMILE, and TUMBLR.

“F.Y.I. offers the designers we love a new way to reach consumers,” said Barnett Zitron, VP & Managing Director of MADE. “Our designers and brand partners are nontraditional in every sense, and F.Y.I. offers them a home that didn’t previously exist within New York Fashion Week.”

The Shop @ NYFW: The Shows Hours of Operation:
Thurs, Sept 8
12pm to 7pm: The Shop – Opening Day
5pm to 7pm: The Shop – Happy Hour
Friday, Sept 9
12pm to 3pm: The Shop is Open
5pm to 7pm: Intel Private Event
Saturday, Sept 10
12pm to 6pm: The Shop is Open
4pm to 6pm: The Shop – Happy Hour
Sun, Sept 11
12pm to 6pm: The Shop is Open
12pm to 2pm: The Shop – Sunday Sips
F.Y.I. @ MADE New York Hours of Operation:
Monday, Sept 12
12pm to 8pm: F.Y.I. is Open
Tuesday, Sept 13
12pm to 8pm: F.Y.I. is Open
Wednesday, Sept 14
12pm to 8pm: F.Y.I. is Open