NEW YORK — Saks Fifth Avenue has opened its second store in Manhattan, not on Fifth Avenue, but in the southern end of Brookfield Place in lower Manhattan. At 86,000 square feet, Saks Downtown is less than one-sixth the size of its flagship location at 611 Fifth Ave. in Midtown Manhattan.
(Pictured above: Saks Chief Merchant Tracy Margolies and President Mark Metrick.)
The new downtown Saks will house women’s clothing with a strong focus on emerging and advanced designers, including exclusive brands and special capsule collections in celebration of the launch.
“Saks Fifth Avenue is transforming, and with Saks Downtown we further cement our brand as the destination for style and luxury in New York City,” said Marc Metrick, president, Saks Fifth Avenue. “Saks Downtown may be our second store in NYC, but it is the first of its kind. The design is open, the edit is unique, and it’s quite simply fun to shop.”
Saks Downtown will feature a focused matrix of designers merchandised in a true ‘lifestyle edit’ reflecting how the modern woman shops. Designer RTW, handbags, and fine jewelry will appear side-by-side on Level One. Apothecary and fragrance brands have their own destination nearby. On Level Two, customers will find contemporary and advanced designer brands, fashion jewelry, as well as a 70-foot-long mirrored sunglasses display leading them to the covetable shoe department. Level Three hosts a reimagined Fifth Avenue Club for private styling consultations.
The understated palette, featuring rose gold and brass fixtures throughout, unites the many brands while keeping with the luxurious and timeless style Saks is known for. The centerpiece of the store, designed in partnership with Found Associates, is a stepped amphitheater, dubbed “The Stadium”, rising vertically between the first and second floors. Designer installations will rotate in and out of the space. Vetements partnered with Saks to create the first installation, highlighting its fall collection.
London-based Artist Barry Reigate was commissioned to create a 220-foot-long by 12-foot-high mural running the full length of the shoes and sunglasses departments on Level Two. The graphic design is composed of interconnecting freestyle lines that play off the clean, crisp lines of the overall store design.
“Saks Downtown marks a new vision for the brand. The focus is on our edit, bringing new depth to our emerging and advanced designer assortment,” stated Tracy Margolies, Chief Merchant, Saks Fifth Avenue. “Saks Downtown will carry more than 200 brands and 100 exclusive styles unique to our store. To celebrate the opening, we partnered with some of our favorite local brands, including Public School, Opening Ceremony, Rag & Bone, and Jonathan Simkhai, to develop exclusive New York-themed pieces.”
The enhanced Fifth Avenue Club boasts five private rooms and two VIP suites where expert stylists can provide the renowned Saks styling experience. The Club is also offering a new experience, customized for the downtown shopper, called the “Power Lunch” that provides customers with a style consultation and express beauty treatment in 60 minutes, with lunch served as well. The new Saks Save Me hotline (646-344-6400 or email@example.com) helps customers with quick solutions to fashion emergencies like a broken heel or ripped seam. The Saks At Your Service Mercedes-Benz sprinter, the ultimate personal shopping experience that brings the best of Saks to the home, hotel or office, now also serves downtown.
Saks Downtown is the first of several planned new stores and renovations in the New York metro area in the coming years, including a dedicated Saks Downtown men’s store (Spring 2017); The Grand Renovation at the flagship Fifth Avenue store (2016-2019); three new The Saks Shops at Greenwich stand-alone store openings, including 10022-SHOE (Oct. 20), The Collective (Feb. 2017), and The Vault (May 2017); the renovation of Saks Walt Whitman Shops on Long Island (Oct. 20); and a new location in New Jersey’s American Dream (2018).
The store is located at 225 Liberty Street, and is open Monday through Saturday 10 a.m. to 8:30 p.m., and Sunday 11 a.m. to 7 p.m. Saks will make a donation equal to 10% of Saks Downtown’s opening weekend (Sept 9 through Sept 11) net proceeds from merchandise sales, up to $50,000, to the National September 11 Memorial & Museum. Ryan Williams, a 15-year veteran of the luxury retail space, was named Vice President and General Manager of Saks Downtown last February.