“25 years ago, Equinox took a bold stance in a new category, effectively creating the concept of luxury fitness and driving fresh conversations about what high performance living means,” said Harvey Spevak, CEO of Equinox. “We remain unmatched—and more in-demand than ever before—because of our unwavering commitment to pushing boundaries, both inside and outside our clubs.”
Equinox has stayed at the forefront of the industry with programs and services that speak to the specific needs and interests of its clientele. Most recently, Equinox announced that it will open its first hotel in New York City in 2019 to offer a completely new 360-degree lifestyle experience. The hotel brand has planned expansion to more than 50 worldwide locations.
As an internationally recognized arbiter of luxury, Equinox offers members unparalleled, bespoke experiences in the fields of movement, nutrition and regeneration, and remains grounded by substance but elevated in style. Equinox’s style is on display in each of its endeavors, including brand advertising campaigns and in the unique design environments of individual clubs.
Fashion Photographers such as Steven Klein, who shot Equinox’s 2016 Commit to Something advertising campaign and will again work with the brand in 2017, plus past collaborators like Rankin and Terry Richardson, help convey Equinox’s signature aesthetic to global audiences. Equinox also works with designers like Meyer Davis and Yabu Pushelberg for the design of its clubs, balancing form and function to create one-of-a-kind environments. Additionally, Equinox announced in September an ongoing partnership with the Council of Fashion Designers of America (CFDA) to launch the Coalition for Health as Beauty program, pursuing the shared goal of encouraging and promoting health and wellness in the fashion industry.
In true Equinox style, the brand will commemorate this milestone with the debut of a 25th Capsule Collection, 1991, featuring 10 pieces of men’s apparel, women’s apparel, bags and accessories, available exclusively at The Shop @ Equinox locations. With the substance of fitness at its core, Equinox will also introduce a limited, nationwide run of MetCon25—a special take on popular signature class MetCon3—with 5 rounds of metabolic conditioning with 5 exercises each and an intense grand finale.