NEW YORK — White Ops, a provider of online fraud detection and prevention services for the digital advertising market, has closed a $20 million Series B funding round. Original investors Paladin Capital Group and Grotech Ventures led the new funding round with participation from additional cyber security industry investors. The new funding will fuel acceleration of White Ops leadership in research and development, and enable strategic expansion of White Ops’ U.S. and international sales and marketing footprint.
Since emerging from stealth mode in 2013, White Ops raised approximately $33 million. Revenue has increased over 300% year-over-year during 2015, with headcount up over 50% during the last 12 months and customer logos increasing by a factor of 3.6-fold across brand advertisers, agencies, adtech, and publishers.
White Ops Fraud Sensor customers include many of the top national advertisers and publishers, and White Ops MediaGuard is employed by major ad tech platforms who are demonstrating their commitment to ensure media transparency and reduce the negative economic impact of fraud in the digital media supply chain. Beginning this year, AOL is using MediaGuard to block fraud and to improve the quality of the media they bring to their customers.
“At AOL, we seek to deliver accountability for every dollar spent by our clients,” said Tim Mahlman, President, AOL Platforms. “We are working diligently with partners such as White Ops to shape a more transparent and programmatic industry and reduce non-human traffic across all digital media.”