NEW YORK — BrightLine, a developer of Advanced TV marketing solutions, has completed a $20 million Series A round of financing. The lead investor behind this round is Fundamental Global Investors chairman Joe Moglia, also the chairman and former CEO of TD Ameritrade. Pivotal Capital is also an investor in the round.
BrightLine is powering Fortune 100 companies with the industry’s most engaging and scalable advanced TV solutions in the age of streaming. The world’s leading brands, including AMEX, Home Depot, Estee Lauder, GM, Unilever, and Nat Geo, rely on BrightLine technology to reach millions of U.S. households with interactive TV ad campaigns that are distributed across Over-The-Top (OTT) platforms.
“BrightLine has become the de facto standard for Advanced TV marketing solutions. The Company is led by a strong CEO with an outstanding management team. BrightLine pioneered interactive TV solutions early on and developed a powerful technology platform and vast network of partners that bring audience engagement via connected TV to the next level,” said lead investor Joe Moglia.
At the core of BrightLine’s offering is InCAST, the industry’s most powerful Advanced TV technology suite that gives marketers a plug-and-play solution to take advantage of the entire scale of OTT, Connected TV and Smart TV advertising opportunities.
BrightLine’s media partners include AMC, A&E, CBS, Discovery, ESPN, Fox, Hulu, MTV and VH1. Apple, Amazon, Microsoft Xbox, Roku, Samsung, and Sony PlayStation are among the company’s OTT delivery platform partners.
“It’s prime time for Advanced TV at scale. We see huge demand by advertisers to take advantage of connected TV media opportunities, as they create higher engagement levels than any other advertising format. We will use the investment to support the growth in dynamic and interactive TV ads to an unprecedented level that allows targeted, programmatic TV ad buys with measurable return at scale,” commented Jacqueline Corbelli, Co-founder and CEO of BrightLine on the funding round.