NEW YORK — JetSmarter, a private jet company, has hired luxury magazine guru Jason Binn as Executive Director. In this role, Binn will use his more than 25 years of experience in marketing and branding some of the most prestigious and prominent people and businesses. As Binn oversees client relations and strategic partnerships, he will curate unique experiences in the air and on the ground and work with JetSmarter members including their entertainment, influencer and celebrity clientele.
Binn is a former publisher of Hamptons and Gotham magazines. He will also continue in his curent role as CEO and Founder of luxury lifestyle publication, DuJour magazine as well as Chief Advisor to Gilt and InList.com.
“It is clear that Jason’s knowledge as an entrepreneur and media innovator will enhance JetSmarter’s mission, message and client base. I have confidence Binn will help take JetSmarter to greater heights. The JetSmarter team is proud to welcome Binn to our management team, as he will enable our community to gain greater access to the many great things happening in our industry,” said Sergey Petrossov, CEO of JetSmarter. “Over the last year, since he’s been a JetSmarter member, I have gotten to know and admire Jason and am excited about taking this next step together in the growth of our company.”