Bugaboo Launches NY Popup Store

NEW YORK — Bugaboo, a retailer of luggage products, has launched the company’s first U.S. pop-up store in New York City’s SoHo neighborhood at 224 Mulberry Street. Open now through Nov. 20, the store will showcase the brand’s recently launched luggage system, the Bugaboo Boxer, as well as its signature stroller line.

Bugaboo’s pop-up store simulates a traveler’s journey with the Bugaboo Boxer from packing at home, to airport security, all the way to the airplane aisle. Upon walking into the SoHo location, guests are welcomed into their “home” where the shopping experience and packing with the Bugaboo Boxer are explained through a live demo. The next stop on the journey takes place in a staged airport security entrance where the ease of moving with the Bugaboo Boxer is showcased. Finally, guests will be transported to the aisle of an airplane to get a firsthand feel for the effortlessness of stowing away the lightweight Cabin Case.

Bugaboo, a Dutch design company, recently shook up the travel industry with the announcement of its most recent mobility concept creation, the Bugaboo Boxer, inspired by the company’s existing and iconic strollers. Both will be available for hands-on testing at the store, providing a space for guests to experience the “power of push.”

“We are incredibly excited to bring the Bugaboo experience to the U.S. market in a new and engaging way,” said Max Barenbrug, Bugaboo’s Co-founder and Chief Design Officer, who has always loved creating new products that make life on the road easier. “Through the Bugaboo pop-up store, our goal is to create unique way for consumers to experience the Bugaboo Boxer, so they can understand how much easier traveling can and should be.”

The Bugaboo pop-up store is open seven days a week from 11 a.m. to 8 p.m. Monday through Saturday; and 12 p.m. to 6 p.m. on Sundays.