UGG, a division of Deckers Brands, has opened the doors to its new Garden State Plaza retail location, one of the leading malls in the NY metro area.
Bringing the brand’s California-inspired store design to the New Jersey area, the 1,514 square-foot retail space opens on the heels of UGG introducing its new Classic, a reimagined UGG Classic Boot. The new Classic II boot boasts autumn-ready updates including water and stain resistance, enhanced traction and a lighter silhouette for all-day wearing occasions.
The Garden State Plaza location features a full Boot Bar that offers on-site Swarovski crystal customization, as well as the complete range of over 300 fall styles including footwear, loungewear, handbags, accessories, and home goods for men, women and kids.
“Reflecting our casual roots, our new store locations immerse customers into the effortlessly chic UGG experience,” says Gerard Marceda, Vice President of Retail for North America. “We’re thrilled to open the doors of our new Garden State Plaza location and share not only the bright, airy new store aesthetic, but our expanded fall collection that includes a range of fresh silhouettes and styling options.”
The new Garden State Plaza location joins the brand’s official outlet stores in Jersey Gardens and Jersey Shore Outlet Mall. A second concept store in New Jersey is set to open at the American Dream Mall in early 2017.
Garden State Plaza is owned by Westfield Corp. and has 326 stores.