MParticle Raises $17.5 Million Series B

NEW YORK — mParticle said it has closed a Series B funding round of $17.5 million led by new investor Bain Capital Ventures along with existing investor Social Capital.

Founded in 2013, mParticle operates a customer data platform that unlocks the full power of data for businesses.

“Too much valuable customer data is being ignored,” said Michael Katz, CEO and co-founder of mParticle. “For the first time, brands can get a complete view of the customer journey across their web, app, and server data, not to mention the data generated by all their SaaS tools. With this unified perspective, they can at last deliver on the promise of multi-screen personalization and marketing across paid and CRM channels.”

mParticle serves as the data platform of record to many of the world’s leading brands, helping improve marketing and analytics output. The mParticle platform unifies data collection and makes it easy to connect that data to the variety of analytics, marketing, and data warehousing services that brands use to drive growth. The company has grown to manage over 1 billion mobile users each month, capturing over $5 billion in ecommerce transactions, and processing over 250 billion API calls.

In addition to longstanding relationships with renowned customers including Airbnb, King, and Spotify, mParticle has added several more App Store category leaders to its roster since announcing Series A funding in January, including Jet, Hulu, Foursquare, Postmates, and Chic Fil A. mParticle is now used by more category-leading mobile brands than all other customer data platforms combined.

The company has also introduced several major new product enhancements in the past year. Product highlights include: launching tvOS support for AppleTV; launching support for Google Accelerated Mobile Pages (AMP); doubling the number of service partner integrations, from 60 to 120; releasing an integration with Google BigQuery; releasing integrations with all three leading marketing clouds (Adobe, Oracle, and Salesforce); releasing cross-device identity matching capabilities; and, implementing industry-leading encryption and security controls.

The $17.5 million in funding brings the company’s total capital raised to date at $37 million since it was founded in 2013. The new funding will be used to bring even more industry-leading multi-screen products to market and enable the company to scale operations.