Outdoor clothing retailer North Face has opened a flagship store at 510 Fifth Avenue in Manhattan. The space was formerly occupied by Joe Fresh and has been known as the Manufacturers and Trust Building. It is owned by Vornado Realty Trust.
The new store offers consumers an immersive brand experience including an interactive climbing wall, community seating and a Lot, Stock and Barrel custom embroidery service. The store will also feature custom product available only at the Fifth Avenue location, including a limited edition Original Daypack collection; a collaboration with lifestyle brand, New Era; and, on-site product customization featuring vintage and new collectible patches in partnership with Lot, Stock and Barrel.
To ensure the brand-authentic experience, most of the items in the store were created using the same high-quality materials The North Face products are designed with, down to the nylon and aluminum poles used to build the changing rooms. Architects collaborated with The North Face equipment team on the design to ensure consumers feel comfortable and inspired from the moment they walk in the door.
The NY store is part of North Face’s move into urban locations and is part of the brand’s 50th anniversary celebration. The company is best known for its winter coats and jackets.
The North Face, a division of VF Outdoor, Inc., was founded in 1966.