NEW YORK — Ollie, a startup delivering nutritious food for pets, has raised a $4.4 million seed round co-led by Primary Ventures and Lerer Hippeau Ventures with participation from Canaan Partners, and others. The funding will be used to build out Ollie’s product line and hire more workers.
The company also announced the launch of its line of fresh food made with real, human-grade ingredients for dogs to provide the exact nutrition they need. Pet owners can sign up on the Ollie website to have freshly made food delivered to their door, complete with nutritional information and a tailored feeding plan for their dog.
“The $25 billion pet food market is growing every day, but has long been plagued with issues of massive recalls, poor ingredients, and lack of transparency,” said Alex Douzet, co-founder and CEO of Ollie. “After extensive research and understanding what really goes into the food that the majority of dogs eat, we saw a huge opportunity to improve what we feed our pets in a healthy, sustainable way. By addressing many of the misconceptions people have about over-the-shelf mass market kibble and canned food, we can help pets live better, longer lives and develop richer bonds with their families.”
Ollie’s recipes are vet-formulated and gently cooked to preserve the right amount of nutrients. Made using 98% natural, human-grade ingredients and 2% supplements, the food is fairly sourced and prepared in a USDA inspected and FDA regulated facility, alongside human food that is sold at top tier retailers. Ollie’s chicken and beef recipes are full of the vitamins and amino acids that dogs need and are missing from most human-grade pet food.