Shake Shack Testing Mobile App in NY

NEW YORK — Hamburger chain Shake Shack is launching its first-ever mobile ordering App for iOS but it works at only one location for now. At the Midtown East Shack (600 3rd Ave, Manhattan), guests can order a ShackBurger, crinkle cut fries and frozen custard—all from their phone.

This is a single Shack market test and no timeline has been established for future Shacks to launch the app.

“The Shack App marks a new era for Shake Shack. In creating our first-ever app, we took great care to develop a mobile ordering platform that maintains the high quality our guests have come to know and love, but now just a tap away,” said Randy Garutti, CEO of Shake Shack.“We’re meeting people where they are and giving our guests a whole new way to experience Shake Shack. We’ve got a lot to learn, and we intend to take our time listening to our guests and tweaking the app before launching it in additional markets.”

Shake Shack has 100 locations in 15 states and around the world.

Guests at the Midtown East Shack can now order Shake Shack when they want it and right from their phone. With the new Shack App, guests can pick their food, choose an available pickup time and it will be cooked-to-order and timed to their arrival. All pickup times are in 15 minute increments.

The Shack App features the Shack classics including our all-natural beef burgers, flat-top dogs, chicken, frozen custard, crinkle cut fries and more.

At any time, guests can also view the live Shack Cam at the O.G. Shack in New York City’s Madison Square Park.

The Shack App was created in collaboration with several key partners including mobile product agency Fuzz, mobile ordering platform Olo, guest engagement platform Paytronix and digital experience testing services from Applause. An Android version of the app is in development.