LONG ISLAND CITY — FreshDirect, an online fresh food retailer based in NY, is expanding FoodKick, its mobile-first, food delivery business that offers a curated selection of fresh food, alcohol, local goods, and everyday essentials–all delivered in as little as an hour. Launched earlier this year, FoodKick is now available to neighborhoods throughout Manhattan as well Brooklyn and Long Island City.
FoodKick is a strategic addition to FreshDirect’s residential and office businesses. With the FoodKick mobile apps for both iOS and Android, customers can shop from a curated food selection that changes multiple times per day, with hand-picked offerings that include ripe seasonal produce, meal hacks, local favorites, and booze delivered cold. In addition, customers can choose from a broader selection of pantry staples, home essentials, prepared meals, fresh meat and seafood, specialty items, and more.
“We’ve seen an incredible response to FoodKick since launching earlier this year, with demand exceeding our expectations,” says Jason Ackerman, FreshDirect’s Co-Founder and CEO. “Our new business is designed to provide urban dwellers who are living spontaneous lives a new option for getting great food for a night in, a pop-up gathering, or last minute needs within the hour. With the expansion of FoodKick into Manhattan, it’s within our sights to be the biggest food provider for New York.”
FoodKick requires a $20 minimum order and a $3.99 delivery fee. The fee is $5.99 for one-hour delivery.
At launch, FoodKick Manhattan will feature content-driven programming with brand partner Coca-Cola in a series of activations highlighting “drinks served cold” messaging, tailored to the on-demand customer. Additionally, a variety of local and exclusive products from partners such as Bien Cuit Bakery, Baked by Melissa, RISE Coffee and Doughnut Plant will be available.
Operations in Manhattan will be based at FoodKick’s new Midtown West location with Brooklyn and Queens operations based in the company’s Williamsburg location.
The company is partnering with SprintShip and Breakaway, two NY courier services, to deliver food fresh to customers.