DES MOINES, IA and NEW YORK — The Meredith Corporation has increased printing of the new Magnolia Journal magazine by 200,000 copies due to high demand. The Magnolia Journal, an extension of Joanna and Chip Gaines’ popular Magnolia brand, will go back to press in order to meet consumer demand for the new quarterly magazine.
Two weeks after its initial newsstand launch, distribution will increase to 600,000 from its original distribution of 400,000 copies to newsstands across the country.
The magazine, which carries a $7.99 cover price, unveiled its premiere edition nationwide beginning the week of October 10. Within a week, major U.S. retailers that sold The Magnolia Journal started to request additional copies, citing sold-out pockets across the country.
“We are thrilled about the immediate success The Magnolia Journal has enjoyed upon its release and the excitement it continues to create in the marketplace,” says Christine Guilfoyle, Meredith Senior VP/Publisher. “Given Joanna’s close connection to all aspects of the project, from editorial conception to artistic direction, we expect future issues to be just as hotly anticipated and deliver equally impactful results. Joanna and Chip’s connection to consumers through social channels has been extraordinary.”
Launched in 2016, The Magnolia Journal is a quarterly lifestyle magazine that marks the first print extension of Joanna and Chip Gaines’ powerhouse Magnolia brand. Inspiring readers to create their best homes, families and lives while making every moment count, the magazine covers entertaining, seasonally-driven celebrations, outdoor living, family, food, healthy lifestyle and more – all showcased through the Gaineses’ signature rustic, back-to-our-roots aesthetic and focus on idea-rich content that encourages readers to dive in and try something new.