Porter Novelli Hires New Executives for NY Office

NEW YORK — Porter Novelli, a public relations firm, has hired several executives for its New York office. Julie Schumacher Ciardiello has been named managing director in NY, Peter DiBart creative director and Bruce Ginsberg senior vice president, business development.

Porter Novelli is part of the Omnicom Group.

As managing director of Porter Novelli’s flagship NY office, Schumacher will lead teams across the firm’s practice areas, including consumer, technology, health and wellness, food and corporate communications. She succeeds Erin Osher, who relocated to the agency’s Seattle office. Schumacher rejoins Porter Novelli, where she worked earlier in her career managing one of the agency’s largest food clients, with more than a dozen creative brand and nutrition programs.

“I’m thrilled to be returning to Porter Novelli, where I benefited from an inspiring culture and exceptional team members,” said Schumacher. “The company is poised for significant growth, with a strong senior leadership team in place and talent at the center of its strategic outlook. I look forward to leveraging my deep food, nutrition and health and wellness background to help build on their success.”

Schumacher joins Porter Novelli from Omnicom sister agency Ketchum, where she worked for nearly a decade. Schumacher joined Ketchum in 2007 as a leader in the New York consumer brand practice and later led the office’s Food & Wellness Practice, before becoming co-director of the North American Food & Beverage Practice in 2014. She was named a Ketchum partner in 2013 and most recently was focused on business development and client engagements in the agency’s growing healthcare unit.

“This is a great example of talent mobility across Omnicom Public Relations Group agencies, and it is only made possible through close collaboration,” said Karen van Bergen, CEO, Omnicom Public Relations Group. “We’re grateful to Ketchum for their foresight and willingness to bring this career opportunity forward for one of our high performers. We hope to see many more of these moves happening in the future.”

As creative director North America, Peter DiBart will lead the North America creative team delivering content strategy, development and production, brand identity and expression, advertising, experiential marketing and design.

DiBart joins Porter Novelli from Max Borges agency, where he served as creative director. He has deep experience in digital and public relations with stints at Text100 and Edelman; his work includes campaigns with Ben and Jerry’s and American Heart Association’s Go Red for Women.