NEW YORK — Talkwalker, a social data intelligence company, has launched talkwalkerNow, a trend discovery tool that uses artificial intelligence to identify and analyze global trends online in real-time.
The service is aimed for social media professionals and marketers. The basic Talkwalker service is priced at $8,400 per year up to $36,000 for large enterprises.
talkwalkerNow is a fast, simple way for marketers to uncover trends within any topic, in any region. The platform crunches data across social networks, news sites, blogs, forums and more, over a total of 150 million websites and analyzes them instantly to help brands, agencies and publishers create viral content before their competitors.
“talkwalkerNow gives digital marketers, copywriters, journalists and editors their own personal trend search engine that can tell them what to write and when for maximum impact,” says Christophe Folschette, Partner and Founder of Talkwalker. “The network effects of social media have given trending stories the power to reach millions of people across the globe. With this new product, brands and media can harness this immense force for their content as soon as – or even before – a new trend starts spreading.”
This new tool finds trend categories using an AI algorithm that goes beyond simple keyword based searches and instead learns how to identify topics from text within posts and articles. Using predictive analytics, this new technology can also forecast the scale and speed at which a story or trend will grow.
Brands and publishers can use talkwalkerNow in a variety of ways:
- Newsjacking: Save time manually researching real-time trends in your country, industry or niche and use analytics to find the right way to jump on these trends.
- Content Creation: Discover and analyze the most important trends for your needs and use this information to create relevant, timely and engaging content.
- Real-Time Marketing: Build effective campaigns around real-time trends to improve targeting and conversions. Increase effectiveness of social initiatives by responding to and advertising topics that resonate.
- Competitive Intelligence: Know which types of content are working for your competitors and create or promote similar content.