NEW YORK – Magazine publisher Condé Nast announced that Teen Vogue will move to a quarterly frequency in 2017 down from 10 issues per year.
The company also plans to invest in Teen Vogue’s digital, video and social content and introduce a larger collectible quarterly print format from its current trim size of 6 3/4 ” x 9 1/8″. The first issue, focused on young love, will be released in the spring of 2017.
At the beginning of 2015, Conde Nast reported Teen Vogue had total print circulation of 1,012,118 made up of 964,429 subscriptions and 47,689 single copy sales. The company said Teen Vogue’s median age of readers was 21.
Conde Nast also announced that Amy Oelkers has been promoted to head of revenue for Teen Vogue, reporting to Jim Norton, chief business officer and president of revenue for Condé Nast.
Most recently, Oelkers had been the executive head of digital sales for Teen Vogue. Prior to joining Teen Vogue, Oelkers was the associate publisher of sales for SELF, where she led the sales team across all platforms for the brand. Previously, she was vice president of digital sales at OWN, The Oprah Winfrey Network and spent seven years at Real Simple. Oelkers began her career at Allure.
“Amy brings an innovative digital-first approach to connecting our advertising partners to Teen Vogue’s audience of highly-influential millennials,” said Norton. “Investing in Teen Vogue’s digital, video and social content, and creating collectible print editions will better engage our audience where and how they consume our content.”
In the past year, traffic to TeenVogue.com has increased to more than 5.4 million unique visitors, up from 2.2 million unique visitors last year (comScore, September 2016 vs. September 2015). Multiplatform unique visitors increased 147% YoY and mobile traffic more than doubled with an increase of 207% YoY, the biggest increases within the competitive set, and video viewers grew 222% YoY (comScore, September 2016). In addition, Teen Vogue’s overall social audience garnered more than 12 million followers across 16 platforms, reaching massive new audiences on Instagram (40% growth YoY) and YouTube (44% YoY). Teen Vogue enjoys the largest overall social footprint within its competitive set, leading in both followers and actions per media on Instagram and leading in total actions on Facebook. Teen Vogue also has been named as one of the top 10 magazine brands with the greatest audience growth in the past year (Magazine Media 360° Q3 Brand Audience Report and Social Media Report, September 2016 vs. September 2015).
“Teen Vogue speaks to the future—and our incredible digital growth is proof that young millennials and Generation Z want to be meaningfully engaged,” says Phillip Picardi, digital editorial director. “As content consumption habits continue to shift towards mobile and video, we are so excited to continue delivering content that gives her more—from resources about sexual health and identity, to up-to-the-minute news on social justice and politics.”
Teen Vogue was launched in 2003 as a spinoff of Vogue magazine aimed at teen girls and young women.