NEW YORK — The Dentsu Aegis Network has agreed to acquire Findr Group, owner of Gravity Media, a full-service multicultural marketing agency headquartered in New York City. Terms of the purchase weren’t released.
As part of the network, Gravity will form the backbone of the group’s specialised and dedicated multicultural marketing offering in the US, complementing and strengthening its existing capabilities in the areas of multicultural strategy, creative, social and digital media.
According to the most recent US Census data, nearly 35 percent of the US population identify as multicultural. With this number only expected to grow, the acquisition of Gravity will extend the group’s ability to meet clients’ increasing needs for stronger and more digitally-led multicultural marketing to reach its consumers.
Co-founded in 2009, Gravity has become one of the most distinguished multicultural agencies in the United States and the largest in billings for Asian American marketing, according to Advertising Age. In addition, the Inc. 500 has recognised Gravity as one of the fastest-growing agencies amongst other multicultural segments. With headquarters in New York City, Gravity is home to 33 experts who collectively speak more than 20 languages.
Gravity provides strategic, creative, social and media solutions for the new Total Market audience inclusive of the Hispanic, African American and Asian segments. Its clients include Comcast, Edward Jones, IDT Boss Revolution, Inter Milan, Christofle, 9/11 Memorial Museum, Western Union and the American Board of Physician Specialties.
Following the acquisition, Gravity will continue to be led by CEO and Co-Founder Yuriy Boykiv, who will report into Rob Horler, CEO of Dentsu Aegis Network US.
Dentsu Aegis Network is an advertising and marketing company made up of ten global network brands – Carat, Dentsu, Dentsu media, iProspect, Isobar, mcgarrybowen, Merkle, MKTG, Posterscope and Vizeum and supported by its specialist/multi-market brands. The Dentsu Aegis Network is headquartered in London and operates in 145 countries worldwide with around 35,000 employees.