NEW YORK – Condé Nast is ending regular print publishing for its health and fitness magazine Self. The February 2017 issue will be the last regular print version of the publication.
Self was founded in 1979 and had a monthly circulation of nearly 1.5 million copies in 2012.
WWD reports 20 employees have lost their jobs including editor Joyce Chang. More cutbacks at Conde Nast could be coming at the end of the year.
Conde Nast announced that Karolyn Kylstra has been promoted as the new editor-in-chief of Self. The company is investing in a new content and distribution strategy that will transform Self into a digital, video and socially-led brand.
“Audiences are more discerning than ever about how they live, and in Self, we have a popular and established brand that speaks directly to the burgeoning health and wellness movement,” said Anna Wintour, artistic director of Condé Nast and editor-in-chief of Vogue. “Carolyn has played a pivotal role in refining and focusing Self and understands how to create content that excites and inspires our audiences.”
In the future, Self plans to publish special print editions around health and wellness-related moments throughout the year. The Chinese edition of Self will continue to print its monthly edition.
Kylstra was appointed as the executive digital director of Self in September 2015, and has since overseen all digital editorial content for the brand. Previously, she was the health editor of BuzzFeed, where she launched their popular Health vertical. Prior to BuzzFeed, Kylstra spent two years as the site director of Women’s Health, spearheading editorial strategy for the brand. During her tenure, monthly traffic tripled and the brand’s social media audience grew by 220%. Previously, Kylstra was a senior editor at Cosmopolitan and began her career at Men’s Health.