NPD to Acquire CiR

PORT WASHINGTON — The NPD Group, a provider of market research services and data, has agreed to acquire Counter Intelligence Retail (CiR), travel retail’s leading market research and data analysis agency and based in the United Kingdom. The terms of the deal weren’t disclosed.

NPD will combine CiR’s travel retail industry expertise with its point-of-sale tracking experience and infrastructure to provide deeper insights in travel retail.

CiR’s product portfolio includes reports and custom research, category management, and the firm’s Business Lounge data integration platform.  Clients include leading brands doing business in travel retail, with a concentration in alcohol and confectionary segments.

NPD offers data and analytic solutions for over 20 industries and partners with more than 1200 retailers, representing over 165,000 stores worldwide.  With the acquisition, NPD will gain deep expertise in travel retail, giving its clients in related industries – such as food & beverage, foodservice, luxury, beauty, and accessories – additional information and insight.

“We are excited to be adding travel retail to our portfolio,” said Michel Maury, Group President, Europe and Asia for NPD.  “Our clients are very interested in having more information on the industry, which we will now be able to offer through CiR.  We are also looking forward to exploring new business opportunities, leveraging CiR’s knowledge and reputation in the industry along with NPD’s own retailer expertise and POS tracking infrastructure.”

“By joining the NPD family of companies, we will have access to a new level of point-of-sale-data tracking expertise and a new platform for improved advisory services, something we’re excited about bringing to travel retail to enhance our existing offer,” said Managing Director of CiR, Garry Stasiulevicuis.  “ Like CiR, NPD has a heritage of industry expertise, and we are looking forward to working together to help guide our clients, existing and new, through a period of unprecedented change in our industry.”