NYU-Incubated Startup Bought by Uber

Geometric Intelligence, a New York company launched by NYU professor Gary Marcus and incubated at NYU Tandon’s Data Future Labs, has been acquired by Uber as part of the company’s efforts to create a new division, Uber AI Labs.

Uber is the world’s leading on-demand ride service and based in San Francisco. Terms of the acquisition weren’t released.

NYU professor Marcus will serve as director of Uber’s new artificial intelligence research arm.

“We live in an era where data is central to almost every major company and for almost any of them, even incremental improvements in artificial intelligence and machine learning can have immediate, significant payoffs,” Marcus says.

Geometric Intelligence was founded in 2014 by three professors—Gary Marcus, NYU professor of psychology and neural science, Zoubin Ghahramani, a Cambridge professor of machine learning and Fellow of the Royal Society, and Kenneth Stanley, a professor of computer science at the University of Central Florida—as well as Douglas Bemis, a recent NYU graduate with a PhD in neurolinguistics.

Geometric Intelligence benefited from a partnership seed-to-series program operated as part of a partnership between the Tandon School of Engineering and New York City: the Data Future Lab.

“NYU and the incubator treated us very well. We received a lot of great advice and had a nice place in SoHo to call home,” says Marcus. “We were really happy to get our start there.”