Founded in 2012, by Ben Hindman and Brett Boskoff, Splash has evolved into an essential component of the marketing stack, powering the event marketing programs for thousands of clients including most of the Fortune 500. Business-to-business (B2B) marketers are recognizing the power of the platform, as they seek to accelerate their lead generation efforts through event optimization.
“In today’s mostly digital environment, events are often the only in-person interaction companies have with customers, offering an ideal venue for strengthening customer relationships. The value is significant; with over $500 billion of global annual spend on marketing events, companies must ensure maximum impact every time, creating an exceptional experience for attendees from start to finish,” said Geoff Oblak, general partner at Ascent Venture Partners. “Splash’s sophisticated event management platform equips marketing professionals with a solution to ensure maximum ROI from every event. Ascent has been highly active investing in companies that enhance the omni-channel customer experience, including the convergence of digital and physical interactions. I look forward to supporting the Splash team and the exciting innovation within this rapidly emerging market.”
The company recently announced the launch of SplashConnect on the Salesforce AppExchange, which provides Salesforce customers with a complete understanding of their event marketing efforts. SplashConnect tracks leads throughout the event-lifecycle, allowing marketers to measure the effectiveness of event programs and make them more efficient through optimization. The software has already had an impact on enterprise marketing, as event programs can now be measured using the same metrics as any other channel.