Splash Secures $7 Million Series B

NEW YORK — Splash, a developer of event marketing automation software, has secured a $7 million Series B round of funding led by Ascent Venture Partners with participation from existing investors Spark Capital and Lerer Hippeau Ventures. This most recent round of funding brings the total raised to $14.5 million. Splash will use the new capital to further its software’s ability to automate and optimize the event marketing channel.

“Every marketer knows that nothing converts better than an event — marketers that use Splash know exactly why their events convert and how to optimize that spend for maximum ROI,” said Ben Hindman, Co-founder and CEO of Splash. “We’re excited by the support of our investors and growing roster of clients; it’s a sign that the space has finally matured. In-person Marketing is finally as trackable as digital. In the past year alone, we’ve more than doubled our client base, more than 80 percent of these new customers are marketers that use our enterprise platform to transform their event programs into a high-performing channel.”

Founded in 2012, by Ben Hindman and Brett Boskoff, Splash has evolved into an essential component of the marketing stack, powering the event marketing programs for thousands of clients including most of the Fortune 500. Business-to-business (B2B) marketers are recognizing the power of the platform, as they seek to accelerate their lead generation efforts through event optimization.

“In today’s mostly digital environment, events are often the only in-person interaction companies have with customers, offering an ideal venue for strengthening customer relationships. The value is significant; with over $500 billion of global annual spend on marketing events, companies must ensure maximum impact every time, creating an exceptional experience for attendees from start to finish,” said Geoff Oblak, general partner at Ascent Venture Partners. “Splash’s sophisticated event management platform equips marketing professionals with a solution to ensure maximum ROI from every event. Ascent has been highly active investing in companies that enhance the omni-channel customer experience, including the convergence of digital and physical interactions. I look forward to supporting the Splash team and the exciting innovation within this rapidly emerging market.”

The company recently announced the launch of SplashConnect on the Salesforce AppExchange, which provides Salesforce customers with a complete understanding of their event marketing efforts. SplashConnect tracks leads throughout the event-lifecycle, allowing marketers to measure the effectiveness of event programs and make them more efficient through optimization. The software has already had an impact on enterprise marketing, as event programs can now be measured using the same metrics as any other channel.