Fabletics, an activewear brand co-founded by actress Kate Hudson in 2013, plans to open 12 new retail locations in 2017. Adding to the 18 existing locations that started opening as of Fall of 2015; these new stores will bring the Fabletics retail store count to a total of 30 locations throughout the continental United States in just 23 months.
The closest NY location of Fabletics is at Bridgewater Commons in New Jersey with a new location planned for Paramus, NJ.
In close partnership with high-profile mall developers including Simon, Westfield, and Macerich, amongst others, most of the brand’s new stores will average just over 2,200 square feet and will open in key markets before Fall 2017. The first opening will take place in Frisco, TX in March 2017 followed by Indianapolis, IN;Lexington, KY; Schaumburg, IL; Boulder, CO; and Portland, OR in the second quarter of 2017. Beginning in July 2017, additional Fabletics stores will open in Scottsdale, AZ; Cerritos, San Jose, San Francisco and San Diego, CA and Paramus, NJ.
“Our inspiration for the store was clear and simple – we aimed to bring a hint of the active lifestyle elements that shape our customers’ lives inside while keeping the main focus on our amazing product offering and delivering a seamless customer experience. Less is more,” said Dustin Netral, Senior Vice President of Operations for Fabletics. “Ultimately, the store was designed to enhance our overall brand experience, inviting customers in to touch, feel and see the high quality fabrications, latest innovations and newest designs, while making it as easy as possible for them to shop the way they like.”
Fabletics says it has over 1 million VIP members who are able to shop and return items in stores and online.
The company reported 46% year-over-year growth in 2016. Same store comp sales increased 21% in the fourth quarter.