NEW YORK — AOL has opened a new, state-of-the art live streaming studio for The BUILD interview show located at 692 Broadway in New York City. The new BUILD Studio encompasses 13,412 square feet and is designed to shoot in 360º video, furthering AOL’s commitment to providing consumers with an immersive live experience.
The studio was formerly the Major League Baseball Fan Cave and the building is owned by Vornado Realty Trust.
The BUILD Series brings interviews of celebrities on TV shows and movies closer with their fans. The series, produced in New York City and London, will stream 75+ live events per month with more than four hours of live programming each day at aol.com/BUILD.
“Building brands people love is our mission and AOL is launching the world’s first dedicated to live digital studio on the street in the media capital of the world – NYC,” said AOL CEO Tim Armstrong. “The world’s best talent and brands now have a place where digital meets physical and culture meets code – and the BUILD Studio represents the future of media experiences and we hope to see you there – live.”
The new BUILD Studio raises the bar — providing an immersive, interactive and intimate experience, helping fans engage with some of the biggest names in entertainment, fashion, music and business. BUILD Series guests will take questions from the live audience or from Twitter, Instagram, Facebook and Snapchat. Fans can also download the new BUILD Series app today on iOS and Android to watch live interviews, submit questions to the talent, browse clips and set reminders for upcoming events.
“The BUILD Series is all about creating a fan-first experience,” said BUILD Series Executive Producer Suzanne Lindbergh. “No one brings you closer to pop culture in such an immersive way. This evolutionary and new BUILD Studio gives us the opportunity to innovate storytelling and share the best thought leaders across the industry.”
The BUILD Series is available across platforms and devices including on aol.com/BUILD, the BUILD Series app on Apple TV, podcasts in the iTunes store and Google Play and on Fios1 Network. Select events are accessible on Sony Playstation and Facebook Live. Additionally, the City of New York, NYC Life Channel 25, plans to regularly feature locally-focused content from the BUILD Studio this spring.