Johnny Rockets, the sit-down hamburger restaurant chain, has opened its newest restaurant this month in one of New York City’s busiest areas at 1 Penn Plaza, right next to Penn Station, Madison Square Garden and the 34th Street Subway Station.
The new Johnny Rockets is open early every day for breakfast to meet the needs of commuters on their way to work and will be serving late into the night for those looking for a great burger, shake and much more after an evening out.
Founded in 1986, Johnny Rockets operates more than 380 franchise and corporate locations in 30 countries.
Celebrating its 30th Anniversary, the brand has always been known for its 50s diner look complete with jukeboxes, dancing servers dressed in the decade’s familiar soda fountain uniforms and its original burgers and shakes. The new restaurant in New York City has a new design with a modern look that the brand refers to as the new Johnny Rockets Diner 2.0. In addition, Johnny Rockets’ logo has a dramatically different look and the restaurant team uniforms are also new. Servers and managers are now wearing black or dark denim jeans with white oxford shirts for servers and dark shirts for managers. Waist aprons worn by servers are denim striped with front pockets and full bib aprons are worn by cooks.
“New York is an important market for Johnny Rockets. Our goal is to expand in the New York area in the very near future,” said John Maguire, Johnny Rockets Chief Executive Officer and President. “Our new restaurant at One Penn Plaza is an ideal location in the heart of a busy shopping, entertainment and transportation hub. We hope to find more locations that have similar characteristics. The better burger category has become extremely competitive in New York City and around the country. Johnny Rockets was serving fresh, never frozen, 100% beef burgers made-to-order, long before many other burger restaurants came on the scene. Our loyal fans know this about Johnny Rockets and now we are winning over a new generation of fans with our newly designed restaurants.”
The brand has seen a high demand for breakfast in local commuter and neighborhood markets. The new restaurant at One Penn Plaza is one of only a few in the chain to serve breakfast. Johnny Rockets’ breakfast items are made-to-order and served hot and fast. The restaurant’s new kitchen technology makes it possible to prepare and serve breakfast, lunch and dinner at a much faster pace without sacrificing the premium quality of the food at Johnny Rockets. In addition, the new restaurant offers freshly prepared throughout the day, Grab N’ Go menu items where guests can choose breakfast items such as yogurt parfaits and fruit bowls and sandwiches and salads for lunch and dinner.