Jeter’s Players’ Tribune Raises $40 Million

NEW YORK The Players’ Tribune, a sports website founded by former Yankees’ great Derek Jeter, has closed a $40 million Series C financing. The round was led by venture capital firm IVP. Substantial new investments also came from GV,the venture capital investment arm of Alphabet Inc. and dozens of athletes. Additional funding came from previous lead investor New Enterprise Associates (NEA), as well as other existing investors, including Thomas Tull, GenTrust and individual athletes.

Founded by Jeter in 2014, The Players’ Tribune has quickly become the destination for premium athlete-generated content. More than 1,200 of the most influential athletes across sports have contributed to the platform through impactful and powerful long- and short-form written features, videos, audio and photography. The new financing will allow TPT to further scale its innovative content offerings, and to expand its video production, sales and editorial operations, while also developing new distribution and revenue opportunities.

The Players’ Tribune has established a unique position in the sports media landscape,” says Jaymee Messler, president of The Players’ Tribune. “This investment will enable us to test new ways across a variety of platforms to help athletes tell their stories, and to create immersive content that brand and strategic partners want to support. IVP has a strong background in growing tech and media companies, and is passionate about what we are doing at TPT. We’re excited to partner with them. And with athletes making up nearly 20% of this round of financing, it’s a true testament to the strength of the athlete community we’ve built.”

“In a very short time, The Players’ Tribune has grown from an idea into the forum where world class athletes tell their own, authentic stories in their own, genuine voices,” says Eric Liaw, general partner at IVP. “We are thrilled to join Derek, Jaymee and the entire team as they push forward on their mission to build TPT into the worldwide leader in connecting athletes and fans.”

The Players’ Tribune has become a force in the sports media landscape and is the trusted platform for all athletes’ storytelling,” says Jon Sakoda, general partner at NEA. “This financing marks another major growth milestone, and we’re thrilled to continue to partner with the company and support their impressive trajectory.”