NEW YORK and CHICAGO – ESPN is joining forces with online ticket marketplace Vivid Seats to provide fans access to Vivid Seats’ ticket services.
Starting this week, Vivid Seats’ branding, links and promotions will be integrated across all ESPN’s digital platforms allowing users to conveniently access and purchase tickets to their favorite sporting events. Together, ESPN and Vivid Seats will ensure sports fans nationwide have an industry-leading ticket buying experience.
“Vivid Seats’ dedication and prioritization to serve sports fans fits well with ESPN’s long-standing mission,” said Eric Johnson, executive vice president, global advertising revenue and sales operations for ESPN. “This deal represents a true collaboration in which both sides have agreed to regularly share key metrics in an effort to collectively learn, make adjustments if necessary and ultimately maximize performance.”
“At Vivid Seats we are laser-focused on providing a best-in-class experience for our customers,” said Eric Vassilatos, co-founder of Chicago-based Vivid Seats. “We are excited to work with ESPN, the worldwide leader in sports, to broaden our reach and directly offer their more than 110 million monthly visitors a safe and easy way to buy tickets to a wide range of sporting events.”
Vivid Seats is the largest independent secondary marketplace for tickets to live sports, concert and theater events. Founded in 2001, the Chicago-based company offers industry-leading affordability across one of the widest selections of premium tickets and event packages. Vivid Seats supports all confirmed orders with a 100% Buyer Guarantee and an in-house customer service team to ensure the safest and most convenient purchase experience.
ESPN joins Vivid Seats’ elite list of more than 50 ticketing relationships across sports and entertainment, including industry leaders such as the Chicago Bears, the Big Ten Conference, Notre Dame and the Pac-12 Conference. Confirmed sales through ESPN will be backed by the Vivid Seats Buyer Guarantee ensuring authentic tickets to fans or their money back.